One of my extreme BFFs, Jessica Finnerty, sent me a video of what she called a super cool promotional campaign. I would rank it as one of the best ever. It's not a small business marketing example, for extremely cool nonetheless.
Kontor Records wanted to promote a new track from one of their artists, but had a huge hurdle to overcome. Sending out traditional CDs to music directors wouldn't work. They get so many they trash most of them. And of course, that's just blending in with the crowd.
The solution? Send their prospects a full-sized VINYL record (Adventure ORANGE, of course).
But how do the recipients play it when they probably don't have a turntable in their office? You're going to have to watch the short video to see Kontor's brilliant solution. I'm just trying to figure out how I can steal this idea and incorporate it into small business marketing.
I want one of these!