My buddy Richard emailed this comment to me about yesterday's Sacred Cow post:
You may or may not realize that I attend many trade shows now as a journalist (because I write a column for the Washington State Trial Lawyers Association's monthly newspaper). I really *work* the trade show floors because I find most of the data for my column in the parts of the show that most people overlook. And yes, I have established a "trade-show gaze" that helps me move a bit more efficiently. The curious datum relevant to your sacred cow #1 that I have noticed is that, at Las Vegas trade shows, where exhibitors have spent a lot of money to establish credibility or reliability in the marketplace, they will give away something (with their names all over it) that utterly and completely undermines the credibility and reliability they are trying to establish--the three-card monte card trick!! The basis of the card trick is diversion and deception, not credibility or reliability.
And every time I see that, I wonder.
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