Lean Exhibiting

(noun) "A trade show marketing process that allows exhibitors to work smarter, save money and optimize time and resources."

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  • My Store
  • For Speakers & Consultants: The Business Philosophy of the Indolent Armadillo
  • The Adventure LLC

Categories

  • advertising
  • boothmanship
  • branding
  • design
  • Ethics
  • events
  • exhibits
  • Follow-Up
  • international
  • lead generation
  • marketing
  • promotions
  • sales
  • trade fairs
  • trade shows
  • Weblogs

Recent Posts

  • Which is worse, being unethical or stupid? And on another note -- an important message for MAGIC.
  • Selling Shows vs. Non-Selling Shows
  • The Purpose of Your Exhibit
  • Beware Sacred Cows Using Three-Card Monte!
  • Big, Fat, Ugly, Sacred Cows of Trade Show Marketing #1
  • Who Is Your Competitor?
  • The Right & Wrong Ways to Approach CES
  • Don't Make It Hard To Do Business With You
  • Brand Awareness vs Brand Insistence
  • The Size of the Show Matters Less Than the Value

Archives

  • October 2007
  • April 2007
  • March 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
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Archives

  • October 2007
  • April 2007
  • March 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006

Categories

  • advertising
  • boothmanship
  • branding
  • design
  • Ethics
  • events
  • exhibits
  • Follow-Up
  • international
  • lead generation
  • marketing
  • promotions
  • sales
  • trade fairs
  • trade shows
  • Weblogs

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My Marketing Blog

  • Two Hat Marketing -- a view from Steve Miller

Steve's EBooks

  • eBooks & CDROMs

Books I've Written

  • Steve Miller: The Most Wanted Marketing Strategy for Exhibitors

    Steve Miller: The Most Wanted Marketing Strategy for Exhibitors

  • Steve Miller: How to Design a

    Steve Miller: How to Design a "Wow!" Trade Show Booth Without Spending a Fortune

  • Steve Miller: Stop Wasting Your Time at Trade Shows & Start Making Money

    Steve Miller: Stop Wasting Your Time at Trade Shows & Start Making Money

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