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Old Rules of Business
Old Rule #1: It's All About People
Old Rule #3: Everything Walks the Talk
Old Rule #4: There's No Such Thing As A Squirrel Proof Bird Feeder
Old Rule #5: Under-Promise & Over-Deliver
Old Rule #6: Remember the United Airlines Commercial?
Old Rule #7: How Much is an $85 Haircut Worth?
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Well said Steve! All these 'spend, spend, spend' emails are more annoying than ever.
They show that many marketing department are too lazy to adapt to the fairly MAJOR changes that have happened in the last few months. Or haven't they noticed?
Keep up the good work...
Posted by: Ken Burgin | October 23, 2008 at 10:00 PM
Good morning Steve...you made a fantastic point that I've been trying to convey for the past years...but restaurants still don't get it.
Did you use Visual Communicator to record your video that gives you the camera effects?
Posted by: Joel Cohen | October 27, 2008 at 03:51 AM
Joel,
I've had several people ask how I create these videos. I use Screenflow, which is a Mac-based program.
BTW, restaurants aren't the only ones who don't get it. Hotels don't get it. Airlines don't get it. Retail stores don't get it. The list goes on...
Posted by: Steve Miller | October 27, 2008 at 07:16 AM
Awesome video on an issue that all business owners have a problem with!
Posted by: Jesse W. | November 08, 2008 at 02:39 PM
Good point Steve - its the old mantra "what's in it for me?!"
Posted by: Theresa | December 03, 2008 at 11:27 AM