Do you have a great product? Is it a product that people would love if they just tried it? Why not give it away?
The next problem, of course, is how to get them to come back again and again. Ben & Jerry's has the answer to both.
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Old Rules of Business
Old Rule #1: It's All About People
Old Rule #3: Everything Walks the Talk
Old Rule #4: There's No Such Thing As A Squirrel Proof Bird Feeder
Old Rule #5: Under-Promise & Over-Deliver
Old Rule #6: Remember the United Airlines Commercial?
Old Rule #7: How Much is an $85 Haircut Worth?
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