My bank was shut down by the FDIC last week and taken over by Umpqua Bank. Imagine my surprise when I went to their website and learned a great marketing lesson!
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Old Rule #3: Everything Walks the Talk
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Old Rule #5: Under-Promise & Over-Deliver
Old Rule #6: Remember the United Airlines Commercial?
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Steve,
I love your text blog entries. I can read them in 2 or 3 minutes, which is awesome.
In your video blogs, you speak slowly, which is fine for presentation, but doesn't facilitate me absorbing info I need and moving on to my next e-mail.
I watched the first 5 minutes, then gave up.
If there was some important message in the 2nd 5 minutes. I missed it. If there was not an important message in the 2nd 5 minutes, why did you make a 10 minute video?
Either way, you are not communicating effectively.
Posted by: Chris Fischer | January 28, 2010 at 05:59 AM
Steve,
Agree with the bottom line here - you must stand out from the crowd if you want your customers/clients to notice you.
However, their video takes 'standing out' a little too far! Looks more like advertising/messaging for pre-school or day care center. In my opinion, your audience should still know what your business is or what service you are providing.
On a side note - Chris' comment is true. The most important point of your vlog was the last minute, but you have to watch almost 9 minutes to get to it.
Posted by: Theresa | January 28, 2010 at 08:55 AM
I read your stuff at work. I don't want to watch videos at work. Can't I just read this instead??
Posted by: Cheryl Werner | February 11, 2010 at 03:50 PM
Cheryl, be sure to see my next post.
Posted by: Steve Miller | February 12, 2010 at 09:23 AM
I liked the video... I agree that blogs are quicker and easier to get through, but at home I can listen to you while I move around. No good for Evergreen bank.
Posted by: Promotional Products | February 26, 2010 at 11:16 AM