« Smart Tips for Businesses on LinkedIn | Main | The Rules That Matter »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c8d6453ef01774325c133970d

Listed below are links to weblogs that reference How Much Should You Spend On Marketing?:

Comments

Eric Sullwold

Steve,

I agree that many times we are just throwing stuff out that has little or no impact. We fail to ask for the sale or appointment.
Today small business is slammed from all directions for all kinds of issues. We are generally not trained or prepared to manage these types of campaigns. There appears to be just the need to get our name in print to the public.
pewag as a company has used their innovative products to push into the marketplace forging to a highly regarded position. Still marketing & advertising are very commingled and not clearly articulated functions.

Tema Frank

The problem with your analogy is that there is no up front guarantee. Also a company needs to start somewhere. I suspect that's where the question comes from: how much do we need to get this ball rolling?

The comments to this entry are closed.

Share
My Photo
Share |

Old Rules ebook

AddThis Social Bookmark Button

Twitter Updates

    follow me on Twitter
    Blog powered by Typepad