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Dale Farkas

Hello Steve,

I spotted a mention and a link to this WestJet video on a friend's Facebook page a couple of days before you sent it to me and decided to tie it into a Christmas Greeting emailed newsletter. I'm a big believer, as you are, about giving credit when it's due and sharing "warm furries" (as I used to call them with my kids.)

Here's the link to how we incorporated this video into our newsletter to give our customers and their families a bit of holiday joy.

http://archive.benchmarkemail.com/Dale-Laboratories/newsletter/WestJet-Christmas-Miracle--Video

Perhaps some of your readers will find this technique useful for some of their future newsletters.

I wish you, your wife and daughter the best Christmas ever.

Dale Farkas
Dale Laboratories
Hollywood, Florida

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