If you can remember over ten years ago, you may remember Facebook's initial launch - a forum for college professors to post outlines, notes and address students' questions. In fact, Facebook users had to have a valid college email address to register as a user on the site. Now Facebook is available for anyone and boy has everyone flocked.
Social media seems like the perfect outlet for small business marketing, but it seems like everyone got the same advice. With the surplus of business pages came the obvious change - the loss of consumers. The more Facebook is riddled with advertisements and suggested pages, the more consumers log out, permanently. I've heard and read many complaints.
One other problem with using social media for small business marketing? The demographic of people who use social media. Unless your target audience is angst-ridden preteens, chances are you aren't reaching your ideal consumer. Studies show generally people with little income, or education, are the majority of people on Facebook. Reason being? Generally people on the site are people with a lot of time to kill. Do YOU have too much time to kill? (Or maybe you're not being VICIOUSLY PRODUCTIVE.)
Another common trait of frequent Facebook users - depression. Facebook is a time-waster, not usually a magnet for the goal-oriented achievers of the world. They spend time investing in other people's lives, perhaps lacking something in their own. Also, something depressed people do a lot - complain. Do you want a bunch of people bored and depressed given an open forum to discuss their problems with your business with your loyal customers?
Facebook may not enter into the abyss that holds MySpace, but as we have seen time and time again, trends come and trends go. So, tread lately into this fad and, at the very least, be careful about the time you invest into such shiny objects.